The First breakout session is bringing up some divisions in the ranks. Bloggers, Writers or Communicators.
Tom Wark is the moderator and posing the questions. Do we follow Europe and change our name to “Wine Communicators Conference”?
do we need more rules? Is there too much amateur hour when we travel in groups and ask “Stupid” questions does that bring us less respect amongst wineries and winemakers?
Even “wine writers” aren’t as knowledgable as we think they are. Do we have the knowledge to be taken seriously?
Cyril from Wine Business Monthly commenting now on what blogs get featured on the site daily. “Content is the deciding factor along with interest level”.
Tom Wark’s opinion of a “blogger” is promoting the publication, advertiser, responsibility. Perhaps we are all “Wine Publisher’s”.
Bethany Scherlini, wine publicist believes the Reader has a responsibility as well. Another gal in Travel PR believes things are changing rapidly and where will we be in 5 or 10 years.
Jason Mancebo believes there should be a certification for wine writing or blogging to have some authentic credibility.
Joel Vincent, thinks that the term blog may need to change with video and Podcasts and other new media changing the format, but it’s still a blog of a sort. Content creators should be the winners in this. I (Mark Buckley) made the comment to Tom about content lacking on many blogs. Make it interesting or nobody will read it. Use good English to engage the reader. Give me your storY, echoing Randall Graham’s thoughts from yesterday’s keynote for #WBC12.
Mark Buckley – wine writer and social media manager for Hahn Family Wines