5 Questions with Aron Ezra of MacroView Labs

July 19, 2011

MacroView LabsThere are many a wine app for iOS and (growing) on Android. Wine+Tech wünderkinds VinTank, have done extensive research on iOS apps (iPhone) over the last few years with the most recent count at 450+, as of 04/14/2011. Indeed, my own content is distributed on two mobile apps, Hello Vino and Wine by the Bar. With that many apps out there for a very specific genre, you can imagine that there is a lot of noise and a lot of well, mediocre (at best) apps for wine. So, it is a refreshingly rare circumstance when one comes across an app that kicks some serious vinous booty. And the new app (iPhone, Android) from Ferrari-Carano Vineyards and Winery (Twitter, WineLog) by MacroView Labs (Twitter) gets my vote for kickin’ that booty.

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Hello Vino & @drXeNo!

May 25, 2010

Hello Vino iPhone AppFollowing a dizzying string of new partnerships between WineLog, myself and other fine and fun wine partners, we are now part of a very cool and useful iPhone app that has been newly relaunched. Hello Vino takes the hard part out of picking a wine while on the go to whole ‘nother level. Choose a pairing based on the food on the menu in front of you, choose the food for the glass you just ordered at the wine bar or just search for a distinct wine style or producer…all taken care of very quickly. It’s also all dialed in to your favorite social networks (their on Twitter themselves) so that you can brag to educate all of your friends about your synergistic food and wine choice. If you pairing is a match made in digestive heaven, you can even buy the wine straight from your iPhone.

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