The reach and influence of wine bloggers and wine social media mavens have exploded over the last couple of years, particularly in the last 12 months. Major wine critics have have noticed and responded, wineries and all three tiers of the wine business oligarchy have also taken notice and begun to capitalize on that influence (or are already playing catchup). The recent exhaustive and outstanding industry whitepaper by VinTank, Wine & Social Media is the first to encapsulate and quantify this influence and serves as a very important reference for these interactions between wine business, their consumers and the key social media mediators (human and software/websites) of these connections. It is a groundbreaking accomplishment and a signpost of the rapid, continuing maturity of the wine social media sphere.
May 14, 2009