Vinopanion

Ward Kadel – @drXeNo: WineLog.net West Coast Ambassador & Staff Blogger

I think at this point, it comes as no surprise that I like the wines from Carmel Valley and Georis Winery, in particular. They’re my favorite winery, in fact, from my favorite appellation. So, what could be just as awesome as my favorite winery’s, appellation-specific wine? A new wine from the winemaker from my favorite winery in my favorite appellation, of course! Damien Georis, winemaker for Georis Winery (no relation…maybe) has released the second chapter of his personal label, Madeleine.

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Making perhaps, one of the biggest viral marketing coups in the nascent wine social mediasphere, Murphy-Goode Winery in Healdsburg has blown up the interwebs with its A Really Goode Job search and marketing campaign. The basics are these:

- Live on the property in northern Sonoma Valley in Healdsburg in a private home.

- Work by using all means of social media to promote Murphy-Goode and its wine and the whole of Sonoma County with the provided camera video camera, handheld device and/or smartphone. You’ll “need” to taste hundreds of wines for free and eat all over the Valley, as well…shucks.

- Get paid 10K/month for a 6 month contract.

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The reach and influence of wine bloggers and wine social media mavens have exploded over the last couple of years, particularly in the last 12 months. Major wine critics have have noticed and responded, wineries and all three tiers of the wine business oligarchy have also taken notice and begun to capitalize on that influence (or are already playing catchup). The recent exhaustive and outstanding industry whitepaper by VinTank, Wine & Social Media is the first to encapsulate and quantify this influence and serves as a very important reference for these interactions between wine business, their consumers and the key social media mediators (human and software/websites) of these connections. It is a groundbreaking accomplishment and a signpost of the rapid, continuing maturity of the wine social media sphere.

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Last April Fool’s day, I received what seemed to be a nicely written, yet rather surprisingly nifty wine event invite in my inbox asking if I’d like to meet with Laurent Sauvage, winemaker for the leading family of wines from the Languedoc in the South of France, Robert Skalli Wines. We were to meet with Laurent at CAV, the outstanding wine bar and restaurant along Market in the Opera District of San Francisco (and part-owned by none other than Doug Cook (Twitter), founder of Able Grape).

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