So there’s another annual “100 Top Wines” list on the block these days. It seems like this aspect of the wine industry gets blown out of proportion more and more every year (see the marketing ploy for the 100 from Wine Spectator this year??), but this new one is more interesting than any other, at least for me.

Wine.com, in case anyone buying wine online these days that hasn’t run into this juggernaut (or who can), is a great online wine store that has really exploded in popularity over the last five years. Virtual Vineyard’s consolidation of many major online wine websites over the last 5 years (wine.com, eVineyard, WineShopper, etc), as well as a key partnership deal with Amazon a couple years back shoehorned wine.com into the wine public’s minds.

On the consumer front, their prices are usually quite good and they regularly have great deals on many of the products that they offer on their site. They also have a *ton* of great info on every wine they carry, which is a huge plus for me when I’m looking at possible wines that I’d like to buy.

The wine merchant made a new leap into the fermentation tank of wine culture this year with their first ever Wine.com 100 list. Now, don’t get me wrong, the profusion of wine marketing techniques since the turn of the millennium has bugged me, too (cuddly animal labels, anyone?), but this is a bit different and it really fits into the values that we hold here at WineLog.net. This is a list of wines that is created purely by us, the consumer. There is no other criteria. It is truly the open-source top 100 wines (from wine.com) of 2007. This is a really neat concept and I hope that they continue to do this each year.

Look for these Wine.com 100 wines on WineLog as we get them uploaded by Monday 12/10/07. They’ll be tagged with “2007wine.com100“. Enjoy!