I have to admit I tried hard over the years not to like Apple products. The elitist attitude always gives me pause. However, Apple’s ability to “think different” has won me over. Not only do I use a MacBook Pro, but I also got an iPhone. Our team ooo-ed and ahhh-ed with the user interface the first day over crab fries and cheesesteaks at Chickie’s & Pete’s.

So here it is, a month later, and I am still very impressed with the device. The ability to have a real browser is key to its success. I think this device and its successors, think “iPhone 2.0,” will further integrate our wine 2.0 business into every day activities related to wine. I certainly know it will at WineLog.

From my personal wine-on-the-go perspective, the iPhone has drastically changed the timing of when I record and look at details on my WineLog. While dining out, I can now access the full WineLog site (not the simplified mobile version) on my iPhone to search wines on the wine list and immediately log the wine. My previous caveman-like method was to write it down on paper and enter it later. I can also proudly show the app to waiters and friends with whom I’m dining (rather than begging for a scrap of paper and spare pen). When the restaurant has a WiFi connection, our site runs fast enough that there is no real difference from my MacBook Pro. Even while only connecting with the AT&T Edge service, I can still invite managers and sommeliers sit down at my table to discuss and compare wines.

More importantly, we’ve also joined the ranks of new apps for the iPhone. Check out our Today’s Wine Picks application — we’ve updated it to work with the iPhone. The app allows you to filter wines to find one that is recommended and fits with your own interests. (For those poor souls who don’t own the iPhone, click here for the mobile version of the app.)

We may develop future iPhone tools, so my advice is to bookmark our iPhone portal page — where we’ll be sure to add links to any new applications we create.