Gary Vaynerchuk over at tv.winelibrary.com has started using Viddler’s video player for his shows. It works really well.

Viddler is a site that, like YouTube, allows you to upload and share videos. What Viddler adds to the mix is a neat interface for adding comments to the videos at specific times and (this is important too) much better video quality. We’re talking more-gooder video quality.

To call wine reviews a “killer app” for the service is a bit of an overstatement, but Viddler’s player works really well for broadcasts like Gary’s. The producers add a comment to the video at the beginning of each individual wine review. This lets viewers find the spot in the video that interests them the most. More importantly, Wine Library can now link directly to the exact time of a wine’s review in the video, which they are doing from their product pages. Nicely done.

So check out Gary’s show (again). Yesterday’s WLTV episode was good. And be sure to check out other videos at Viddler. I think you might find the experience more interactive and enjoyable than your typical YouTube fair.

Disclosure: WineLibrary TV is a sponsor of WineLog. Also I met Rob Sandie, Co-founder and President of Viddler, and thought he was a way cool guy.